• The career landscape has changed.

    Why hasn’t your approach to career development?

    Your Personal Brand Story is your most important asset.

    Are you investing in it?

    Learn more

Storytelling has always been an important part of communication, regardless of which culture you come from. From Greek mythology to the Bhagavad Gita, story plays an important part of who we are and how we interact. For decades brands and advertising agencies have understood the power of storytelling and have been using it to create more persuasive and compelling advertising. And now, in the digital age, storytelling has become vital for the individual.

At the heart of Identity 2.0 is a very simple idea: by applying the science of brand storytelling to people, individuals can craft their own personal brand stories, and in turn be more effective in achieving their personal and professional goals.

About Identity 2.0

About Us

 

Identity 2.0 was developed using strategic brand-building techniques pioneered by global advertising agencies such as Ogilvy, JWT and Saatchi & Saatchi. The process is designed to help the individual be more proactive about their personal and professional development, and align their personal brand story (how they communicate their capabilities) with their aspirations.

The Strategic Process:

Everyone’s personal and professionals goals are unique, so the process begins with understanding the individual’s character, career journey and current brand story in depth.

Based on this understanding we then identify a brand story that is persuasive, compelling, and engineered to achieve the individual’s goals.

Finally we bring the brand story to life through the offline and online channels most relevant to these goals.

Our Team


Balaji Bhoovarahan

Balaji Bhoovarahan

Principal Consultant

Balaji Bhoovarahan is a seasoned business consultant and sales professional with 22 years of experience. He has lived in Singapore for the past 11 years and has executed consulting projects across North America, Europe and Asia Pacific.

Having worked in regional business strategy and management consulting roles at Frost & Sullivan and Ericsson, Balaji is acutely aware of the benefit personal brand storytelling and network building can have on career development.

Balaji holds an MBA from the Asian Institute of Management and is passionate about digital innovation, and how it can benefit personal and professional development.


Prem Varatharajan

Principal Consultant

Prem Varatharajan is a quintessential third culture kid and digital native. He is multilingual and has lived and worked across key Asia Pacific markets including Australia, China, India and Singapore.

As a brand strategist Prem honed his skills at the global advertising agency Saatchi & Saatchi, having worked in their offices in Sydney, Singapore and Shanghai. While working in advertising he developed brand strategies for some of the world’s most iconic brands including Merck Sharp & Dohme, Cadbury and Lexus.

Prem has a strong background in brand positioning and consumer behaviour, and is interested in how they can be applied to personal brand storytelling.

Prem Varatharajan

Contact Us

Kern-Identity20.com

75 High Street, Singapore 179435

brandme@kern-identity20.com


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